Webinar: How digital inequity will undermine health care consumer experience
When most health care leaders discuss the “digital consumer experience,” they are focusing on specific set of tools designed to attract a very narrow segment of the population: commercially insured, digitally enabled individuals. This narrow focus artificially limits the potential impact of digital transformation and sets the stage for a future where digital tools exacerbate existing inequities. This session will explore this issue of digital inequity and provide a unique lens on the topic of consumer experience.
On Thursday, Oct. 27, 1 to 2 pm, join featured speaker Ty Aderhold, director of digital health research at The Advisory board, to hear why health care leaders must consider digital inequity when making investments in digital consumer experience, as well as why consumer experience remains a key goal of digital investments along with potential pitfalls to this current approach.
Key takeaways include:
- Identify common barriers to digital transformation of consumer experience
- Explore the components of digital inequity and its impact on consumers
- Evaluate your organization’s digital investments with digital equity in mind
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